The Eletrolar Show Brazil is Latin America’s biggest B2B trade show for consumer electronics and durable goods that gathers global players in the industry including brands, retailers, distributors, buyers, and more. With AI changing the face of consumer products and the retail sector in general, one of the main key themes discussed in the exhibition was intelligent technologies.

Against this backdrop, HoloSport, by its presence in this event, revealed its new AI-powered smart swim goggles, demonstrating how artificial intelligence is shaping the future of swimming technology.

HoloSwim 3 Pro: A Game Changer for Swim Training

The key highlight at the HoloSport booth  was the newly launched Holoswim 3 Pro, which was released in June.  What sets the Holoswim 3 Pro apart from other swimming goggles is the GPS navigation system. Holoswim 3 Pro is ideal for swimmers and triathletes and ensures that they always stay on track, allowing them to focus on their swimming instead of constantly worrying about direction.

Holoswim 3 Pro is equally essential for training in the pool as swimmers are able to track such parameters of their work out as distance, swimming time, stroke rate, number of laps, calories burned and workout process in real time inside the goggles without the necessity of pausing every time in order to check the sport watch.

After each swim, the HoloSport application provides the swimmers with the opportunity to analyze their results through an AI algorithm. It allows them to see where they improved, compare each swim with the previous one and find ways to improve their training.

During the exhibition, the live viewing feature and AI coach became the center of attraction for many visitors. Most of them were awed by the possibility to see their swim statistics using only the goggles and not having to look at a watch all the time.

As one visitor commented: 

"Wow! I don't have to keep looking at my watch anymore, I can see my swim performance in real time” 

From the positive remarks made, it was clearly evident that the Holoswim 3 Pro is changing the swimming industry by bringing together real-time tracking, coaching, and convenience, all in one device.

SollaWave Makes Swimming More Immersive

Another innovation that attracted significant attention at the HoloSport booth was SollaWave, a smart swim goggles that allow listening to music under water. SollaWave is specially designed to address the problem experienced by most fitness swimmers, whereby long training sessions can be tedious and mentally exhausting. Through SollaWave, a swimmer has the option of listening to music even when swimming. This way, swim workouts can turn into a more engaging and enjoyable experience. Beyond music, SollaWave also has swim tracking abilities and is designed in such a way that it can serve both functional and entertainment purposes to swimmers.

During the exhibition, many visitors displayed their curiosity towards the idea of listening to music while swimming without using any other devices. This technology quickly revealed its possibilities especially to those who train or swim for fitness. The reaction revealed that the world of swimming technology is no longer only concerned with performance monitoring but also making the experience more pleasurable.

SollaWave proves that the future of swimming isn't only about performance and technology—it's about inspiring more people to enjoy swimming and make it part of their lives. 

From Curiosity to Discovery: Michael's Experience with HoloSwim 3 Pro

One of the more memorable interviews that took place at the exhibit was conducted with Michael, who is 40 years old and is an active swimmer, training in the pool as well as open water. He stopped by after seeing a demo of HoloSwim 3 Pro, confessed to never considering trying any smart swim goggles up until this point and being very skeptical as to whether such a product might be useful to him. Like any athlete, he is quite used to sports watches and fitness trackers.

"I've never seen swim goggles like this," Michael admitted.

In addition to all of these great features, there was one aspect of HoloSwim 3 Pro that attracted his attention right away, it was the GPS navigation system, which is included in Open Water Mode. Being an open water swimmer, he said that being able to hold your course and stay focused is always a challenge. And here it became possible to see the navigation system right in your goggles.

The HoloSwim 3 Pro swim goggles changed Michael’s perception of what the smart goggles could provide him. It showed how these swim goggles can be helpful not only to his performance but also to his confidence while training. After the demonstration was done, he stopped thinking of the smart swim goggles as some science fiction device, he viewed them as practical swim gear. 

Inside the Future of Swimming: What HoloSport Uncovered at Eletrolar Show Brazil

Eletrolar Show Brazil is a key milestone in the expansion of HoloSport to the Latin America market. Throughout the exhibition, the visitors got to experience how AI, real-time data, GPS navigation, and underwater music are reshaping the swimming experience.

From the training sessions using the Holoswim 3 Pro to the immersive swimming experience through the SollaWave, HoloSport continued to prove its commitment towards developing smart wearables for swimmers of all levels.

Through continued innovations, HoloSport stays committed to helping swimmers train more effectively, feel more confidence, and enjoy every moment in the water.